Vice President of Strategic Marketing, aka Big Ideas, Dawn Brinson brings more than 25 years of marketing, public and media relations, and promotional event development experience to her work at The Media Matters. With a broad perspective built from working with a variety of business models in a range of industries, Dawn distills the best of all these experiences into creative and successful strategies for the clients with whom she consults. She works with and represents home furnishings and décor manufacturers, design professionals, celebrities, non-profit agencies, and charitable organizations. Her clients and their work have appeared in the pages of virtually every design and shelter magazine, and in most major newspapers, online portals, regional publications, trade journals and national TV shows.
She got her start in home furnishings at Lea Industries, where she developed sales tools, retail education and training materials, promotions and advertising campaigns for the Top 20 company. It was there she found her passion—melding creative endeavors with savvy business strategies to achieve specific goals.
Dawn has also worked in the publishing world, developing promotional tours and events for authors published by HarperCollins, Algonquin Books, Viking Penguin, Warner Books, and Simon and Schuster.
An evangelist for embracing the wide view, Dawn has also been a talent scout, a small business owner a university programs administrator, a horseback riding instructor, a professional dancer and a performer at a wild-west theme park.
Dawn has received the Fellows appellation from the International Furnishings and Design Association (IFDA), won the national Education Award from WithIt, and her TV spot for Canadian home décor company, Décor-Rest won the Communication Arts Award for outstanding television advertising.